If you’ve ever googled “am I messing up my kid?” you’re in the right place.
MEET YOUR PARENTING STRATEGISTParenting is hard. You don’t need to overhaul everything. You just need support that feels like you.
I’m Lizzie Assa. Parenting coach. Educator. Writer. Mom of three big kids who once were little and made me question everything I thought I knew.I help other parents do it differently. Not perfectly. With more clarity. More connection. Less second-guessing.
I’m not here to tell you how to raise your kids. I’m here to help you feel better while you do it. The internet is loud. Parenting advice is all over the place. Your nervous system is already fried before the coffee kicks in. Let’s change that.
You’ve got kids under 12. Maybe two. Maybe three.
And you’re doing a lot. You’re trying to raise capable kids. Trying to stay calm while someone’s yelling for a snack and stepping on your last nerve.
You care deeply. You want to do right by your kids. You read the parenting posts. You try to stay regulated. But you still lose it sometimes. You still feel unsure. You still wonder if this is just how it is—draining, noisy, and weirdly lonely even when someone is hanging on your leg. You need something steadier. Someone to help you quiet the outside noise and hear your own instincts again.
Here’s How I Can Help:
The Guide Library
From play plans to quiet time routines, each guide is built to support real life with real kids.
Customized to your real-life stuck spots—sibling fights, screen-time drama, morning chaos, or just wanting more calm in the mix.
Weekly stories, strategies, and simple shifts that help you feel more grounded.
FREE RESOURCES
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FREE RESOURCES ✸
The Unbusy Childhood Bluprint
5 boundaries that gave our kids a real childhood (and us our sanity!)
Boundaries, burnout, rest, and the parts of parenting no one really talks about.
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THE PLAY SHOP YOU’VE BEEN SEARCHING FORMy favorite toys, art supplies, storage hacks, and travel must-haves—all in one place.
Over the years, I’ve tested more toys, activities, and playroom setups than I can count. These are the ones that actually last—the ones your kids will come back to again and again. From gifts for ages 1–12 to water play essentials, creative art supplies, travel gear, and smart storage finds, these curated favorites help you bring more ease (and joy) to everyday play.