SOMETHING PLAYFUL BLOGReal stories, gentle guidance + small shifts to help you find calm in the middle of it all.
Welcome to the space where we talk about what parenting really looks like. The messy moments. The funny ones. The ones that make you question everything you thought you knew. Here, you’ll find reflections, essays, and practical tools to help you raise connected, curious kids (and feel a little more grounded yourself along the way). No perfection. No guilt. Just real-life parenting.
A READ YOU CAN't miss:Maybe a “Good Day” at School Isn’t What You Think
From preschool pickup to college drop-off, this part hasn’t changed.
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Is This Worth Setting Up? 4 Questions to Ask Before Starting Any Activity with Kids
why some crafts might be setting you and your child up for failure/One Shell, 4 Prompts by Age (toddler, preschool, early grades, teens and tweens)
Beach Survival Guide for Moms Who Want to Sit Down This Summer (Even with little kids.)
You don’t need to sweat the beach with kids. You need smart systems, durable gear, and some surprisingly simple play tools.
How to Set Up Long Lasting Potion Play
creating childhood memories/ what they're learning/ why it's more than just "keeping them busy"
Build Your Child's Confidence and Executive Function Skills With Paper and Glue
How a simple collage can build executive function/ our favorite collage materials that are probable in your recycle bin/ an easy, no-glue option/ a tip for connection
8 Fun & Easy Spring Activities for Kids and Tired Parents
Looking for some simple, engaging outdoor activities to bridge the post-nap to dinner gap?
Water Play for Kids: The Benefits and Easy Setup for Parents | Animal Washing Station Idea
Looking for an easy and affordable way to keep your kids entertained while promoting their learning and development? Try setting up a water play station! Our animal washing station idea is a hit with kids and helps promote muscle development, cognitive growth, and language skills. Discover the benefits of water play with our tips for easy setup.
Fun and Creative Ways to Use Stickers: Ideas for Kids and Adults
Creating with stickers, toddler hacks, and a peek at our collection.
Hi! I’m Lizzie Assa, and I’m not here to fix your kid.
Parenting strategist, educator + momI’m here to help you feel better while you raise them.
I’m a parenting strategist, educator, and mom of three big kids who were once little and loud and made me question everything. Now I help parents of kids under 12 do it differently. Not perfectly. Just with more clarity, more connection, and way less second-guessing.
THE PLAY SHOP YOU’VE BEEN SEARCHING FORMy favorite toys, art supplies, storage hacks, and travel must-haves—all in one place.
Over the years, I’ve tested more toys, activities, and playroom setups than I can count. These are the ones that actually last—the ones your kids will come back to again and again. From gifts for ages 1–12 to water play essentials, creative art supplies, travel gear, and smart storage finds, these curated favorites help you bring more ease (and joy) to everyday play.