SOMETHING PLAYFUL BLOGReal stories, gentle guidance + small shifts to help you find calm in the middle of it all.
Welcome to the space where we talk about what parenting really looks like. The messy moments. The funny ones. The ones that make you question everything you thought you knew. Here, you’ll find reflections, essays, and practical tools to help you raise connected, curious kids (and feel a little more grounded yourself along the way). No perfection. No guilt. Just real-life parenting.
A READ YOU CAN't miss:Maybe a “Good Day” at School Isn’t What You Think
From preschool pickup to college drop-off, this part hasn’t changed.
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How to Respond When Others Question Your Child's Play Time
Your child isn't just playing—they're building their brain in ways that matter most. Read this post to learn how to respond when others question this essential part of childhood.
The Magic Pause: A Tip for Raising Independent Kids
This one tip can help you raise independent kids.
4 Strategies to Survive Your Child’s Tantrums
Tantrums are natural and normal. But learning how to manage them can be so helpful. Here are 4 ways to manage your child's tantrums.
Narrating Play: Boost Your Child's Growth & Independence
Sometimes playing with your baby can feel daunting. Here’s a way to play that will not only boost development but also build the foundation for independent play later on. (plus our favorite play for baby!)
A Simple Strategy to Use When Your Child Asks You to Buy Things
Do your kids ask you to buy them things non-stop around the Holidays (or even year-round)? I have a simple strategy for you.
Hi! I’m Lizzie Assa, and I’m not here to fix your kid.
Parenting strategist, educator + momI’m here to help you feel better while you raise them.
I’m a parenting strategist, educator, and mom of three big kids who were once little and loud and made me question everything. Now I help parents of kids under 12 do it differently. Not perfectly. Just with more clarity, more connection, and way less second-guessing.
THE PLAY SHOP YOU’VE BEEN SEARCHING FORMy favorite toys, art supplies, storage hacks, and travel must-haves—all in one place.
Over the years, I’ve tested more toys, activities, and playroom setups than I can count. These are the ones that actually last—the ones your kids will come back to again and again. From gifts for ages 1–12 to water play essentials, creative art supplies, travel gear, and smart storage finds, these curated favorites help you bring more ease (and joy) to everyday play.