SOMETHING PLAYFUL BLOGReal stories, gentle guidance + small shifts to help you find calm in the middle of it all.
Welcome to the space where we talk about what parenting really looks like. The messy moments. The funny ones. The ones that make you question everything you thought you knew. Here, you’ll find reflections, essays, and practical tools to help you raise connected, curious kids (and feel a little more grounded yourself along the way). No perfection. No guilt. Just real-life parenting.
A READ YOU CAN't miss:Maybe a “Good Day” at School Isn’t What You Think
From preschool pickup to college drop-off, this part hasn’t changed.
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How to Actually Enjoy Vacation With Kids (Yes, Even Little Ones)
It won’t be perfect or tantrum-free, but if you play your cards right, it can be very enjoyable. Not because you have the perfect family, but because you’ve found what actually works for your imperfect family.
Your Ultimate Checklist: How to Prepare for Kid-Friendly Travel
Traveling with kids? This post is for you.
4 Tips for Independent Play On-The-Go With Kids
Traveling with kids can certainly be an adventure, but it's usually not the relaxing vacation we dream of. Try these 4 tips to make your trip smooth sailing!
Five Busy Bags Guaranteed To Keep Kids Occupied on the Go
Make these quick and easy busy bags to keep your kids busy when you are at a restaurant, waiting at the doctor, or anywhere!
HOW TO KEEP YOUR KIDS ENTERTAINED AT RESTAURANTS WITHOUT SCREENS
Looking for a few simple tricks to keep your children occupied while you visit your favorite restaurant?
TRAVELING WITH KIDS? SIMPLE TIPS TO MAKE IT EASIER ON EVERYONE
Traveling with kids? Tips for preparing them and packing a perfect kid carry on bag.
Hi! I’m Lizzie Assa, and I’m not here to fix your kid.
Parenting strategist, educator + momI’m here to help you feel better while you raise them.
I’m a parenting strategist, educator, and mom of three big kids who were once little and loud and made me question everything. Now I help parents of kids under 12 do it differently. Not perfectly. Just with more clarity, more connection, and way less second-guessing.
THE PLAY SHOP YOU’VE BEEN SEARCHING FORMy favorite toys, art supplies, storage hacks, and travel must-haves—all in one place.
Over the years, I’ve tested more toys, activities, and playroom setups than I can count. These are the ones that actually last—the ones your kids will come back to again and again. From gifts for ages 1–12 to water play essentials, creative art supplies, travel gear, and smart storage finds, these curated favorites help you bring more ease (and joy) to everyday play.